Economy, Education and a Method to Marketing- All in One Post!

I am going to blatantly steal this post from Craigslist because it's funny, a little crass but mostly because it's SPOT ON! It covers two of the three passions of this blog, and another personal passion: Education, the Economy, and Marketing.

Economy:
Short version, this person from Seattle is telling her former university that they are wasting their money on glossy brochures asking her for money because their endowment is down to a meager $500 million... when she doesn't even have a job. Waste of time and money all around.

"You know, maybe if you wanted a little bit of money from me (and these days you'd get about $3) maybe you should send me a fancy color brochure admitting your role in the bubble economics that got us all in to this mess.

For example, since 1987, higher education expenses have gone up 450 percent, while personal income in this country has gone up 87 percent, making tuition IMPOSSIBLE to afford without special financing. But, during this time, you were thriving because people could come up with the cash in two ways:

1. Get a home equity loan and use the inflated value of their house to pay for their kid to get drunk at your school and then lose the house when the market crashed.
2. Get a federal loan.

HAD IT OCCURRED TO YOU THAT NEITHER OF THESE SOURCES OF MONEY ACTUALLY EXIST? THAT IT WAS BEING MANUFACTURED BECAUSE YOU MADE PEOPLE THINK THAT ONE OF YOUR DEGREES WAS NECESSARY TO CLIMB TO THE TOP OF THE BUBBLE?"

Education:
A few points here that I have to highlight. Education expenses are up 450% while income is only up 87%. And to think I used to dream of making sure my children didn't end up with north of $50k in debt after school. Pipedream realized. Great. Sad statement about the goals of our country. Almost as sad as the healthcare disaster.

Marketing:
Another point noted: educational institutions might want to consider a marketing automation tool or at least a theory. You signed their loans, you have to know they aren't paid off for a while. Don't put them on the mailing list for the glossy brochure for at least 10 years. If they didn't take a loan out at your institution, do a bit more profiling, find out if they are living at home, do it under the guise of a survey for goodness sake. Guess what? You are turning them off. BIG TIME! Speak to people like they are humans, not just numbers and all the same.

I am amazed at how behind our institutions are when it comes to marketing and revenue generation. Huge opportunity for marketing automation, lead generation and nurture campaigns all around. Hell, huge opportunity for me, since this is what I do...

Best of Craigslist was insipiring today. Awesome way to end a week. Have a good one!

Little Decisions Big Impact

I went to see 180 South at the local Patagonia store last week and was again blown away at just how unaware I find myself sometimes. I listen, I love to learn, I am constantly trying to be a better human, partner, employee, sister, daughter, etc. But, then I see things like this movie and am just shocked at how some of my little decisions make a big impact that I may never see.

In the movie Yvon Chouinard, founder of Patagonia and Doug Tompkins, founder of The North Face and The Conservation Land Trust talk about what they are doing in South America to make a difference. Including purchasing millions of acres of land to keep in a preserve. They fight to prevent these countries from selling very rich and ecologically unique lands to various power and pulp companies, that essentially do to the Earth what 90 days of McDonald's does to your body- breaks you down physically and mentally.

Guess where these power and pulp companies are selling their products? The U.S. Why? Because I forgot to turn off the overhead fans before I left the house last week. Because I NEED the AC unit to run when it gets above 85 degrees outside. Because I still like to wrap presents instead of wrapping them in recycled newspaper or something similar.

Little things, easily fixed. The scientists have been saying it for years. If we all make LITTLE changes, it makes a BIG impact. But remember, that works in both directions.