Tuesday, September 30, 2008

Bailout = Rescue? Really?

Overnight the former "Bailout" Plan is now referred to as a "Rescue" Plan. I find that this slight change, clearly brought on by strategic PR players might really confuse your average Joe. So I have decided to make sure that definitions of Bailout and Rescue are clear.

Bailout:
Definition 1
Excessive selling of a firm's stock by its stockholders, perceived as a lack of their confidence in the profitability or viability of the firm.
Definition 2
To provide emergency financial help to keep a firm afloat.

Rescue:
1. to free or deliver from confinement, violence, danger, or evil.
2. Law. to liberate or take by forcible or illegal means from lawful custody. –noun
3. the act of rescuing.

That's a great spin from the Government Leaders and PR folks who really want this plan passed! GREAT! How else do we get people motivated to take action- good old FUD (fear, uncertainty and doubt)? Marketers have been trying this for years, and as most good marketers are seeing, it doesn't work. But, leave it to the government and their PR firms to put it to the test again.

It's almost funny to watch people who will not buy a consumer good with the FUD motivation, but they will elect a government or put bad policies into place...

I charge people to be as critical of your government leaders as you are of corporations that you purchase you goods from. THINK PEOPLE!!!

1 comment:

Ted said...

Here is an interesting take on the pros and cons of the bailout... er um... rescue plan
http://www.cnn.com/2008/POLITICS/09/29/miron.bailout/index.html